Puurrrfect Voice and Tone Refresh
Keeping the Amazon Pets community tight and their pets spoiled one post at a time. To reach our follower and engagement goals, we decided to give our brand persona a refresh.
The Before
While the language was cute, we wanted to hone in on a wittier, funnier, and more relatable persona that our audience would connect with.
We decided to redefine our presence on social media to cater to our three target audiences and redefine our social pillars.
The After
We landed on a voice that connected with audiences cross-platform through the shared experience of pet parenting.
Our new voice is:
Witty, funny, and really understands your pet(s)
More Content
Here are more places where we injected the new voice and tone. I helped conceptualize and craft copy for memes, reactive content, and other fun pet parent stuff.