A Pin In The Hay Trend Stack
With endless inspiration floating around Pinterest, how could Amazon Home make its mark as the premier destination for interior design trends and products? You'll want a fresh board for this.
Trend Spotlights
As a copywriter, my job entailed explaining how to achieve the latest home décor trends identified by our strategy and data & insights team. My role involved crafting the perfect words and working closely with our designers to create the perfect visuals.
Post Copy
Besides crafting cohesive visuals and on-asset copy, post-copy played a crucial role. I used trending Pinterest keywords to ensure my writing matched what people were searching for
Product Highlights
One of our other goals was to create content that drove users to check out featured products at our link in our bio. For this series, I conceptualized and wrote the copy to promote the versatile De’Longhi.
Collabs
Pinterest is perfect for showcasing new collections to users who pin their dream décor setups. Here's how we promoted Martha Stewart’s collaboration with Amazon Home, breaking down the concept into simple pins.